A Goldmine Nobody Listens To | Crexendo, Tresic, Gamma, BT | CASA26

Only a tiny share of recorded calls is ever reviewed. The rest sits in storage, unheard. At CASA26, Dean Bubley of Disruptive Analysis asked a panel what changes when conversations become records, and who will pay for it. With Kevin Nethercott (Tresic), Jon Brinton (Crexendo), Mike Mills (Gamma) and Richard Atherton (BT), the panel gets into the goldmine nobody listens to, where the conversational record should live, why context matters more than transcripts, and why the value is in the vertical rather than the container. Recorded at CASA26, 21-23 September 2026, Tobacco Theater, Amsterdam, hosted by CPaaSAA. Read the full write-up: https://casa26.amsterdam/nobody-will-... 0:00 A goldmine nobody listens to 1:26 Customers know they need the data 2:10 Where should the record live? 4:23 Context, not just transcripts 5:39 One conversation across every channel 6:20 Transcript fatigue 7:13 The money is in the vertical