The CEO's Stake in Messaging Success: Ep1 of Said Differently

#messaging #messagingstrategy #b2bmarketing #b2bstrategy #positioning In this episode of Troupe's podcast show Said Differently -- a video series focused on B2B Storytelling and Messaging -- we welcome former Chief Marketing Officer of Visier and Pendo, Jake Sorofman, who has also spent time as a Gartner analyst for marketing solutions. Jake talks about the critical importance of successful messaging and why the C-suite, especially the CEO, should care deeply about this. Jake considers great messaging second only to having great products. He offers suggestions on how Marketing leadership should navigate messaging prioritization with the CEO. For more about Messaging strategy and success, check out resources from Troupe: https://www.troupe.ai/stories Follow Troupe on LinkedIn:   / troupeai   Credits: Troupe.ai for sponsorship: https://www.troupe.ai Graphic and production support: 24 and Up Music: https://pixabay.com/users/backgroundm...