95 | TRUCK YEAH! or TRUCK NO!?: Logistics Decisions That Make or Break CPG Brands

Every CPG brand faces logistics decisions that seem small in the moment but can have massive consequences down the road. Should you chase the cheapest freight rate? Expand into retail before your supply chain is ready? Carry extra inventory or risk stockouts? Switch 3PLs before peak season? In this episode of _TRUCK YEAH!_, we're putting real-world supply chain decisions under the microscope. Each scenario gets one simple verdict: Truck Yeah or *Truck No*. Through rapid-fire debates, real-world examples, and lessons learned from growing brands, we'll explore the logistics choices that separate successful scaling from expensive setbacks. Whether you're a founder, COO, supply chain leader, or logistics professional, this episode will challenge your assumptions and help you think more strategically about the decisions that impact growth, profitability, and customer experience. Connect with Zipline Logistics: https://linktr.ee/ziplinelogistics