He Retired From Oil & Gas… Then Bought a Clinic
The Med Spa Revenue Lab
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He Retired From Oil & Gas… Then Bought a Clinic
5 просмотров · 7 дней назад
The Med Spa Revenue Lab
9 подписчиков
5 просмотров · 7 дней назад
He Retired From Oil & Gas… Then Bought a Clinic #medspabusiness #franchise #weightlossclinic
After 40 years in oil and gas, Kevin Wright was ready to slow down. Instead, a lunchtime webinar during COVID led him to buy a Medi-Weightloss franchise in Houston. In this episode of The Med Spa Revenue Lab, Jason Renno talks with Kevin about the first 18 months: what the franchise gives you, what you still have to figure out yourself, and what he'd do differently. Ready to grow your med spa with more booked patients and predictable revenue? Explore Premium Med Spa Bookings: https://premiummedspabookings.com/
Kevin explains how he competes when GLP-1 ads are everywhere, why doctor referrals (including OB-GYNs) are his best source of new patients, and how he's shifting from digital marketing to a local ground game: health fairs, community partners, a neighborhood magazine and even swim team sponsorships.
You'll hear why he laughs at his original pro formas, what no-shows taught him about the human side of sales, the one pattern he spotted in the franchise disclosure document (the top earners spend the most on marketing), and the questions he wishes he'd asked other franchisees before he signed.
Chapters
00:00 From 40 years in oil & gas to a weight loss clinic
00:46 Why a franchise, and why weight loss
04:18 What Medi-Weightloss is (with or without GLP-1s)
05:42 Adding hormone optimization
06:43 Competing in a GLP-1 world
08:24 Standing out: the local ground game
09:46 Doctors are the best referral source (even OB-GYNs)
10:48 What the franchise marketing fee actually covers
13:10 Going local: testimonials, magazines, kiosks and swim teams
15:28 Building trust and authority in your local market
17:01 Health fairs, drive time and the 5-10 mile radius
20:37 What he'd tell himself on day one
21:51 Too optimistic on the pro formas
22:53 No-shows and the human side of sales
24:32 Free assessments, deposits and virtual consults
27:22 The FDD lesson: top earners spend the most on marketing
28:00 The math on what you can afford to acquire a patient
31:08 Franchise or go solo? His honest answer
32:01 Decision fatigue and the vendors pitching owners
36:33 Eyes wide open: peaks and valleys
37:24 Ask existing franchisees the hard questions
39:05 Wrap up
🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐨𝐮𝐫 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.
/ @themedsparevenuelab
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#medspabusiness #franchise #weightlossclinic #medspamarketing #medspagrowth #glp1 #patientacquisition