Eps 21: Bernadette McClelland: My Coaching Confession

There’s a word I’ve had a complicated relationship with for a long time. Which is slightly ironic given my background, the work I do, and what I believe sales leaders need to do more of — not less. In this solo episode of The Influence Gap, I’m coming clean about it. But this isn't really an episode about a title or a label. It’s about what happens when you're responsible for a revenue number through other people — and the decisions you make about when to step in, when to step back, what to question, and what your team actually needs from you. I also unpack the five leadership decisions at the heart of my new book, Sales ≠ Revenue: The Five Leadership Decisions That Do — and why I believe they change the way we think about coaching, leadership and revenue performance. Because sometimes the most important shift isn't what you do for your team. It’s what you help them learn to do for themselves. 📕 NEW BOOK — SALES ≠ REVENUE The Five Leadership Decisions That Do Available October 14. Pre-order on Amazon: In this episode: → My own confession about coaching — and why I’ve resisted the word → Why coaching isn't about having all the answers → The five leadership decisions that sit upstream of revenue → What changes when leaders stop carrying and start creating capability → Why the decisions being made today show up in the revenue number later 🎧 The Influence Gap with Bernadette McClelland Quarterly Revenue Masterclass: https://www.bernadettemcclelland.com/... #SalesLeadership #RevenueLeadership #Leadership