Putting purpose into practice: How Mutual companies differentiate themselves

In this Smart Money with Alishia Seckam interview, PPS Investments CEO Shaun Ruiters explains how the company has taken a unique approach to financial services in South Africa – which has made it an industry leader. Ruiters was appointed as CEO of PPS Investments in October 2023, returning to the company after serving as its Business Development Executive from 2017 to 2018. Ruiters previously spent 11 years at Sanlam Investments from 2006 to 2017, working in roles including Retail Investment Analyst and Head of Retail Strategy and Client Solutions. Ruiters begins the interview with an overview of what makes PPS Investments different from traditional shareholder-based investment companies. He then expands on how PPS Investments interacts intimately with its clients and how these relationships have shaped its unique approach to business. Ruiters also unpacks the broader impact of the company’s approach to investing – including not having to compromise between financial returns and having a positive societal impact. Disclaimer: PPS Investments Group is a subsidiary of Professional Provident Society Insurance Company Limited, a Licensed Insurer and Financial Services Provider. PPS Investments (Pty) Ltd, PPS Multi-Managers (Pty) Ltd and PPS Investment Administrators (Pty) Ltd; and includes the following approved Management Company under the Collective Investment Schemes Control Act: PPS Management Company (RF) (Pty) Ltd. The information, opinions and any communication from PPS Investments Group, whether written, oral or implied are expressed in good faith and not intended as investment advice, neither does it constitute an offer or solicitation in any manner.