RSD Bell Star Treatment FXLR

Ron Mercurio, a 41-year-old former Navy SEAL turned small-business owner, sent in his entry that was selected from thousands of stories of why they should get the dream bike makeover of a lifetime. Mercurio was the winner of Bell Helmets and Roland Sands' 'Bell Star Treatment' contest which gave the winner a trip to the Roland Sands Design (RSD) headquarters in Los Angeles where he collaborated with Roland Sands himself on a customization plan for Ron's 1987 Harley Davidson FXLR.