Bord Bia Grass-fed Campaign

Grass-fed helps to meet the needs of global customers. Bord Bia's Grass Fed Standard provides independently verified information on grazing, grass intake and feed use, helping dairy processors demonstrate the grass-fed credentials of their milk supplies to customers worldwide. Why Grass-fed matters: Consumers, particularly in high-value markets, often associate grass-fed dairy with natural rearing practices, strong animal welfare credentials and quality nutrition. This makes grass-fed a key point of differentiation for premium Irish dairy products.