Smarter Decisions, More Visitors - Learn Tourism Talks Webinar with Datafy

How Attractions Are Using Data to Drive Growth hosted by Sarah Benoit Today’s attraction and destination marketers have access to more information than ever before, but knowing what to do with that data is what truly drives results. Join Datafy’s Keri Hanson and John Marshall, along with tourism strategist Kristen Esposito, for a practical session exploring how attractions and destinations can use visitor insights, movement data, and spending trends to better understand their audiences and make more informed marketing decisions. Through real-world examples, you’ll discover how data can help identify new visitor markets, optimize marketing investments, and create more effective campaigns that increase visitation throughout the year. Whether you manage an attraction, destination, museum, retail district, or entertainment venue, this session will show you how data can move beyond reporting and become a valuable tool for planning, partnership development, and long-term growth. Why Watch 1. Learn how visitor movement and spending insights can reveal new opportunities to grow visitation and strengthen marketing strategies. 2. Discover how organizations are using data to better understand their audiences and make smarter, more confident decisions. 3. Walk away with practical ideas for using data to improve advertising, identify high-value visitor markets, and maximize your marketing investment. Learn more about what we do at https://learntourism.org and https://learntourismconference.com. Find out more about Datafy at https://www.datafy.com/tally.