Jody and Mark Have Very Different Strategies for Getting Clients

Jody is joined by her friend and colleague Mark Butler to discuss their very different strategies for getting clients. Mark shares his relationship-based “gardening” approach, while Jody explains her more system-based “mining” approach and why both strategies can work depending on the kind of coaching business you want to create. 👉 Join The Worry-Free Challenge: https://jodymoore.com/worryfree 👉 Website: https://www.jodymoore.com/ 👉 The waitlist for our next round of Better Than Happy Coach Training is open right now: https://jodymoore.com/training Video to Watch Next:    • The Truth About Authenticity (That Nobody ...   Connect with Jody Moore Instagram: @jodymoorecoaching Episode Chapters: 0:00 Testing a Co-Host Experiment with Mark Butler 5:02 A Run-In with Justin Bieber in Laguna Beach 10:31 Organic vs. Paid Lead Generation: The Debate Begins 17:02 The Referral Ancestry: How Mark Met Brooke Hicks (Castillo) 26:05 The 99% Rule: Why Mark Avoids Pushing Prospective Clients 28:15 "Always Be the Buyer": Power Dynamics in Sales & Life 33:37 Selling Is Coaching: Helping Clients Overcome Self-Doubt 41:43 Paid Lead Generation: Controlling Growth with Facebook Ads 48:10 Gardening vs. Mining: Comparing Organic and Paid Business Models 54:56 Walking the Talk: How This Podcast Proves the Organic Strategy #CoachingBusiness #GetClients #EntrepreneurMindset #BetterThanHappy #LifeCoaching