Season 2 - Episode 2: Jacob Espinoza - Kite String Social Media

In this episode of the Irreverent Business Podcast, host Jake Zufelt interviews Jacob Espinoza, discussing the dynamics of hiring in the agency world, the evolution of social media strategies, and the impact of local media on community engagement. They explore the challenges and opportunities in marketing, the importance of storytelling, and the significance of building a strong team in a startup environment. Takeaways Hire agency veterans for success Storytelling is key in marketing Chapters 00:00 Introduction and Hot Takes 01:21 Hiring Dynamics in Agencies 03:05 Corporate vs. Agency Experience 05:11 Transitioning from Corporate to Startup 10:12 What's Happening in Salem 13:55 Kitestream Consulting and Social Media Strategy 18:34 Content Creation and Audience Engagement 23:13 Building a Strong Team 25:36 The Importance of Personality in Branding 27:06 Balancing Work and Family Life 29:03 Adapting to Breaking News 31:15 Reputation and Community Impact