Selling SEO Part 1: Should You Offer SEO as a Web Design Service with Farzad Rashidi

Ep. 203 - Are you ever so curious about adding SEO as a service for your web design business? And if so, how to do it right? While SEO is crucial to a successful website presence, it can be very tricky to implement and figure out how far you want to go down the SEO rabbit hole. And the good news is, you can offer basic SEO services in all our builds (like I did) and partner up with folks to take on the advanced/ongoing work. But it still leaves so many questions about how much you should take on yourself and how practically to do it. So get ready, because this week we’re kicking off a 2-part “Selling SEO” podcast series to help! For part 1, lead innovator at backlink tool respona.com Farzad Rashidi joins us to help you decide if SEO is a service you want to pursue as a part of your web design suite of services and if so, how to do it successfully. My hope is that this conversation will shed some light on SEO as a service and help you decide what you want to offer and want you might want to hand off. For now at least :) P.S. Part 2 dropping next in episode 204 will be about how to selling SEO as a recurring service so get ready for a fun week of SEO? What a nerd, I know. But this is fun stuff! Josh In This Episode 00:00 - Introduction 04:34 - Greeting to Farzad 07:55 - Customer journey 12:21 - What is the main driver 17:58 - Backwards building 19:42 - Allocation of resources 23:24 - Too much content 25:11 - Quality is not a plus 29:21 - Whole process 31:46 - Farzad surprises Josh 33:28 - No spam, build relationships 36:54 - Follow the process 43:33 - Co-opetition 49:26 - Being good at all 54:58 - Consistency 1:01:03 - Gifts from Farzad 1:03:48 - Best place to start 1:04:36 - Scientific SEO formula Connect with Farzad and get all the links and resources mentioned in the episode at: https://joshhall.co/203 Subscribe to the podcast on: Apple/iTunes - https://apple.co/36wnnc3 Google Play - http://bit.ly/32c5EmD Stitcher - http://bit.ly/2QM0sUh Spotify - https://spoti.fi/36ttMEZ TuneIn/Alexa - http://bit.ly/2MOg2MP YouTube - http://bit.ly/2CdGSYM