X Ads for DTC “Top Priority” | Superpower’s Peptide Library | DoorDash to Buy Instacart for $17B

DoorDash is in advanced talks to buy Instacart for about $17B, Superpower drops a peptide library, and a rumor that Bloom signed a $30M 76ers deal has founder Greg Lav setting the record straight. It’s the consumer’s daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (The Outgoing Co.) joins Chris Hall and Colin Dougherty. ON TODAY’S EPISODE Jake Motyl — Founder & CEO, CampusLaunch We dig into turning sorority chapters into a marketing channel for brands — whether “sororities beat influencers” for reaching Gen Z women at the same budget and when it’s the wrong call, what a two-hour, 150-200 member activation actually includes, whether 50M views across Nike, BodyArmor and Benefit was brand or conversion, what happened at the BodyArmor Ole Miss test, and how cold outreach and a high-priced offer took him $0 to $1M in a year. James Borow — GM of Universal Ads, Comcast We dig into making TV as easy to buy as Meta — his own DTC hardware launch Boxy testing TV first (budget, creative, what counts as a win), who the “middleman” taking a cut of TV budgets really is, the package tiers and the realistic minimum spend for a usable read, how Northbeam now ties TV views to real orders, and whether an AI agent can launch and adjust TV campaigns through the new MCP connector. ALSO ON THE SHOW McDonald’s new cookie butter drinks NBA joins prediction markets to boost integrity An iPhone Duo case with 85,000 Amazon reviews days after launch Jesse Pujji on why bootstrapping to $20M beats raising to $30M ARR An open library of viral UGC videos Closing Time: Apollo’s Slok says AI has delivered “zero payoff” outside big tech; Sean Frank on how rare $250K jobs really are Moment of Zen: pickleball courts vs. data centers SPONSORS Richpanel — AI helpdesk that automates 70-80% of CX tickets Proppel — performance-based recruiting for ecom brands and agencies TrendTrack — every ad and email any brand runs, refreshed daily OuterSignal — see who your customers really are and flag VIPs when they order Postscript — the SMS partner focused on one thing Intelligems — AI-powered testing to find your next big idea Rokt AfterSell — post-purchase upsells and offers Seguno — the marketing suite built entirely inside Shopify Tie — identify up to 70% of your traffic and feed your existing flows Universal Ads — performance TV for DTC brands Northbeam — measure what’s actually driving your revenue Ecomm Cowboy is a daily livestream and newsletter for DTC and ecommerce operators — founder interviews, breaking retail news, and the tactics building seven- and eight-figure brands. Ads are awesome. Ignorance is expensive. -------------------------------------- Daily newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ Outersignal - https://www.outersignal.com/ Proppel - https://www.weareproppel.com/ecommcowboy TrendTrack - https://www.trendtrack.io/ Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source... Postscript - https://postscript.io/?utm_source=Eco... Seguno - https://www.seguno.com/?utm_source=Ec... Intelligems - https://www.intelligems.io/?utm_sourc... ROKT Aftersell - https://www.aftersell.com/offers?utm_... Northbeam: http://northbeam.io/?utm_source=Ecomm... Universal Ads - https://www.universalads.com/?utm_sou... Follow Ecomm Cowboy: https://x.com/ecommcowboy   / ecommcowboy     / ecommcowboy     / ecommcowboy   https://open.spotify.com/show/0q1Pp0r... https://podcasts.apple.com/us/podcast...