How a $10 Movie Subscription Lost $300 Million
The Career Code
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How a $10 Movie Subscription Lost $300 Million
0 просмотров · 5 дн. назад
The Career Code
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0 просмотров · 5 дн. назад
company charged $10 a month for a movie every day, and paid theaters full price for every ticket. It sounded too good to be true. Then millions of people signed up. 🎬💸
MoviePass didn’t collapse simply because it was cheap. It built a business where every extra movie cost the company more, while every member was encouraged to watch as many as possible. 📉
In this video, we break down the pricing experiment, the psychology of “free,” the Helios and Matheson takeover, and the growth story that kept MoviePass alive long after its economics stopped working. 🍿
How does a company lose hundreds of millions of dollars while its subscriber numbers soar? And why did the people running it keep going? 👇
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