Designing Data Products to Support Customer Value Proposition for Data Professionals

This webinar by Howard Diesel explores marketing analytics and data product design, focusing on segmentation strategies, data collection, statistical analysis, and effective delivery of targeted customer insights. Find our training offerings here: https://www.modelwaresystems.com/abou... Please join our Meetup Group to be notified of upcoming webinars: https://www.meetup.com/DAMA-SA-Data-M... Connect with us on LinkedIn to avoid missing any upcoming events! Howard Diesel LinkedIn:   / howarddiesel-cdmp-dmbok-modelwaresystems   Modelware Systems LinkedIn:   / modelware-systems   Stay tuned for our Modelware Systems Newsletter OR Email Debbie: social@modelwaresystems.com 00:00:00 Key Points on Marketing Analytics and Data Product Design 00:03:12 Designing a Data Product 00:06:51 Data Product Structured Definition 00:10:10 More on Data Products 00:14:04 Defining what a Data Products is 00:17:39 Building and Managing Data Products 00:20:46 Segmentation Strategies and Types 00:24:05 Data Collection and Analysis 00:27:36 Utilizing Qualtrics for Customer Segmentation 00:30:53 Statistical Analysis and Market Research 00:33:51 Importance of Customer Segmentation in Marketing 00:38:04 Defining Product Features and Target Audience 00:41:32 Journey Map and Customer Profile for Data Executive 00:44:03 Developing and Delivering Data Products 00:47:21 Designing Data Products and Customer Needs 00:50:31 Strategy Meeting Notes 00:54:29 Importance of Data Strategy 00:58:18 Data Strategy and Thought Leadership in Business African Data Management Community Forum 2024-07-18 #DataWarehousingBusinessIntelligence