In Clear Focus: Expert Context For Strategic AI Research with Piers Fawkes

IN CLEAR FOCUS: Marking our 350th episode and 25th season, Piers Fawkes of PSFK explores the future of strategic AI research. As generic LLMs homogenize insights into a "race to the middle," Piers explains how tracking weak signals provides a vital competitive edge for modern brand marketers. Discover how his new venture, Fodda, acts as an advanced context layer, using curated knowledge graphs and digital twins of human experts to deliver traceable AI outputs that preserve human judgment.