"I Was So BROKE I Sold My Scotty Camerons On eBay"

Michael Zerah and Steven Moskowitz on Mullie, the golf gear marketplace with no seller fees Mullie: https://mullieapp.com/ Listen to every episode: https://behindthebrand.buzzsprout.com/ Apple Podcasts: https://podcasts.apple.com/us/podcast... Who are Michael Zerah and Steven Moskowitz? They're cousins and the co-founders of Mullie, an app for buying and selling golf gear. Steven is a software consultant who leads the build, and Michael studied real estate finance at USC and has started several companies. Where did the idea come from? Michael was broke, sold his clubs on eBay and then got a bill for 10 percent of the sales. That fee is what made him see the need. Does Mullie charge sellers? No. Steven says Mullie takes 0 percent of a seller's sale. TABLE OF CONTENTS: 0:00 Intro 1:40 Cousins and backgrounds before Mullie 3:28 Corporate licensing and the Ronaldo idea 5:42 Mentor, startups and going broke 8:22 The problem with selling golf gear 10:51 Trade-in rates and social commerce 14:01 Why golf lacked social commerce 17:24 Building the app, COVID hits 20:05 Just begin: break it and iterate 22:22 The ninth hole fight that built trust 29:13 2021 launch and zero-fee marketplace 36:09 New golfers and 'play as you are' 39:09 Wilson event in Tulsa