Africa Is Not a Country: Doing Music Business Across Africa | The Music Imbizo 2020

A strategy that works in one African market may not work in another. Doing business across the continent starts with understanding those differences. Presented during The Music Imbizo’s online 2020 edition, “Africa Is Not a Country – What You Need to Understand When Doing Business In/With the Continent” brings together: • Rikki Stein — Artist Manager, United Kingdom • Mbuso Khoza — Musician, South Africa • Aldrian Harrison — Zim Hip Hop Awards, Zimbabwe • Leul Shoaferaw — WAG Entertainment Agency, Ethiopia The session invites artists and music businesses to look beyond broad assumptions about Africa and consider the distinct audiences, cultures, languages, relationships and working environments within its markets. Under the theme “African Unity – The Real Currency,” the conversation raises a practical challenge: how do we build connections across borders while respecting local knowledge and ways of working? Unity does not require sameness. Stronger partnerships begin with listening, understanding the context and recognising what each partner brings. Watch this discussion from The Music Imbizo 2020 archives. #TheMusicImbizo #AfricanMusic #MusicBusiness #AfricanUnity