I Went Inside Dolby Office In India! Here’s What I Discovered 😱

How does sound become a business? We went inside Dolby office in India to find out. In this episode of Mashable Mornings, Siddhaarth spends a day with Sameer Seth, who leads marketing for Dolby in India, to uncover what really happens behind the Dolby logo we see in cinemas, phones, TVs and cars. From the evolution of movie sound to Dolby Atmos and object-based audio, we explore how sound went from a simple flat channel to an immersive 360° experience. Sameer also breaks down why louder doesn’t necessarily mean better, how you market an experience you can’t see, and why almost half of Dolby Atmos theatrical content worldwide now comes from India across seven languages. Sameer also takes us through his journey from Star India, Network18 and the Essel Group to Dolby, giving us a rare look at the business and technology behind the sound we experience every day. Watch the full episode to discover the world behind Dolby. 0:00 - Mashable Mornings with Dolby Laboratories 1:53 - Why Pune, Bengaluru & Trichy got Dolby Cinema first 2:16 - On India’s biggest Dolby Cinema 3:05 - How movie sound evolved: mono to Atmos 6:45 - Where filmmakers secretly test their films 7:15 - From the cinema to your living room 8:07 - Is Dolby actually expensive? 9:24 - Dolby Vision explained 12:06 - Atmos for music & podcasts (the demo) 13:56 - Dolby Atmos in a ₹12-lakh car 15:41 - India’s biggest misconception about sound 17:34 - Dolby vs IMAX 18:59 - 45% of global Atmos content is Indian 21:01 - Collaborative marketing: Dolby’s real playbook 25:07 - Dolby’s India story: Ray Dolby to Rajinikanth 28:14 - Marketing hot takes & the future of Dolby Mashable Across The Web Like us on Facebook:   / mashableindia   Follow us on Twitter:   / mashableindia   Follow us on Instagram:   / mashable.india   Subscribe for Latest Videos: https://bit.ly/2QIlhxZ Mashable India is for superfans. We're not for the casually curious. Obsess with us as we start exploring India. [ Dolby, Dolby Atmos, Sameer Seth, Dolby India, Dolby technology, Dolby sound, Dolby Atmos India, immersive audio, object based audio, surround sound, cinema sound, audio technology, sound innovation, movie audio, theatrical sound, Dolby cinema, Dolby audio, sound business, audio marketing, film technology, Indian cinema, Indian films, Bollywood, regional cinema, seven languages, audio experience, loudness vs sound quality, sound design, cinematic audio, Mashable Morning, Mashable India, Siddhaarth, Sameer Seth Dolby, Dolby Atmos India, entertainment technology, media technology, audio industry, future of sound, sound engineering, immersive sound, 360 degree audio, object based sound, Dolby theatrical content ]