AI That Actually Knows Your Tour Business with Kelsey Tonner

Most tour operators using AI are getting generic, mediocre results, and the fix isn't a better prompt. It's better context. In this episode of the Tour Operator Growth Podcast, Nikki sits down with Kelsey Tonner, founder of Guest Focus, who has coached thousands of tour operators since 2015. Kelsey breaks down the levels of AI use he sees across the industry, from uploading files into a single chat, to projects built around a business profile and ideal guest avatar, to a full "AI brain" that remembers your business, connects to your tools, and works while you sleep. Along the way he covers why AI memory features fall short, how connectors turn AI into the central place you get work done, and practical answers on token costs, privacy, and running tasks overnight. Grab Kelsey's free prompts (AI business profile builder, customer avatar builder, and the AI brain building prompt + workbook): https://guestfocus.com/using-ai-busin... **Want to put AI to work in your tour business? Guest Focus is bringing back its Tour Business AI Bootcamp this November, designed to help tour operators save time, reduce costs, and grow revenue with practical AI systems and automations built around their business. Details are coming soon, but you can join the waitlist here: https://guestfocus.com/ai-bootcamp-wa... Book a free coaching call with the Guest Focus team: https://guestfocus.com/resmark Free AI for Tour Operators video series:    • Putting AI to Work in Your Tour Business   Guest Focus website: https://guestfocus.com YouTube:    / @guestfocus   LinkedIn:   / guest-focus   Facebook:   / guestfocus   If this episode helped, share it with a tour operator who's stuck on AI basics, and subscribe so you don't miss the next one. 🚀 Take the Growth Engine Assessment to find out where you might need to improve: https://www.resmarksystems.com/growth... 📲 Follow Us on Social Media Facebook:   / resmarksystems   Instagram:   / resmarkllc   YouTube:    / @resmarksystems   LinkedIn:   / resmark-systems   📈 Want Help Growing Your Tour Business? Visit https://www.resmarkweb.com Book a call: https://www.resmarkweb.com/request-quote Call or text us directly: 385-449-4079 Email Nikki: nikki@resmarksystems.com Chapters: 0:00 Who Is Kelsey Tonner and What Is Guest Focus? 3:36 Why Is AI Giving Me Generic Results? 6:19 Which AI Model Should I Use? ChatGPT vs Claude vs Gemini 8:30 What Is Context Engineering? 11:45 How to Use AI Projects (and What They Can't Do) 16:23 What Context Should I Give AI About My Business? 22:21 How to Build an AI Brain with Claude Cowork 30:11 How to Save Money on AI Tokens 33:53 Is It Safe to Give AI Sensitive Business Data? 50:56 How to Get Started with AI as a Tour Operator