Strategic Management Unit 2 Complete | PESTEL, Five Forces, VRIO & Value Chain | AKTU MBA

Strategic Management (BMB301 / KMBN301) Unit 2 ka complete video - simple Hinglish me. Ye poore paper ka SABSE ZYADA MARKS wala unit hai. Is video me hum Environmental Scanning, PESTEL Analysis, IO approach aur SCP paradigm, Porter's Five Forces Model, Resource Based View (RBV), VRIO Framework aur Porter's Value Chain Analysis - sab ek hi video me cover kar rahe hain. Porter's Five Forces, Value Chain, RBV aur VRIO pichle 4 saal ke papers me baar-baar aaye hain. Indian telecom industry ka Five Forces analysis aur coffee shop ka Value Chain analysis (2025 me poocha gaya tha) bhi included hai. COMPLETE NOTES DOWNLOAD (PDF, diagrams ke saath): https://knowledgepartner.partnersoftw... CHAPTERS 00:00 Introduction: sabse zyada marks wala unit 00:56 Environmental Scanning: definition & 3 layers 02:17 Environmental scanning kyun zaroori hai (7 reasons) 03:11 PESTEL Analysis with Indian examples 04:32 IO Approach & SCP Paradigm 05:43 IO vs RBV 06:28 Porter's Five Forces Model 08:42 Five Forces: Indian telecom case study 09:28 Limitations of Five Forces 09:57 Internal Environment & Resource Based View (RBV) 12:04 Core vs Distinctive Competence 12:30 Building Blocks of Competitive Advantage 13:20 Determinants of Sustainability 14:09 VRIO Framework & Decision Table 15:47 Coca-Cola VRIO example 16:17 Porter's Value Chain Analysis 18:16 Procurement vs Inbound Logistics 18:45 Coffee shop Value Chain (2025 PYQ) 19:41 Steps in Value Chain Analysis 20:19 Quick Unit 2 recap TOPICS COVERED Environmental scanning meaning and need Societal, task and internal environment PESTEL analysis with Indian examples Industrial Organization (IO) view and SCP paradigm IO vs RBV comparison Porter's Five Forces Model and entry barriers Resource Based View (RBV) and types of resources Core competence vs distinctive competence Building blocks of competitive advantage VRIO framework and decision table Porter's Value Chain: primary and support activities Margin concept and full Unit 2 revision For: AKTU MBA 2nd year, MBA 3rd semester, BMB301, KMBN301 NEXT: Unit 3 - SWOT, Generic Strategies, Growth & Retrenchment SUBSCRIBE karo! #PorterFiveForces #StrategicManagement #AKTU #PorterFiveForces #StrategicManagement #AKTU #PESTEL #VRIO #ValueChain #RBV #MBANotes #BMB301 #KMBN301 #MBA3rdSemester #AKTUMBA #MBAinHindi