Exp 10: Demonstration of Market Basket & Pareto Analysis | BCU Tableau Lab | MBA 4th Semester

In this session, we explore advanced analytical techniques by building Market Basket Analysis (to evaluate product association and co-purchasing patterns using data relationships and count measures) and Pareto Analysis (implementing dual-axis charts, running totals, and percentage-of-total calculations to visualize the 80/20 rule). University Course: BCU 4th Semester MBA – Business Analytics Lab Dataset: https://docs.google.com/spreadsheets/... ⏱️ Timestamps / Chapters: 00:00 Introduction to Market Basket Analysis and Setting Up Data Relationships in Tableau 02:04 Building the Market Basket Matrix: Configuring Sub-Categories, Order IDs, and Count Measures 05:37 Introduction to Pareto Analysis: Understanding the 80/20 Principle and Loading Data 06:36 Creating Dual-Axis Charts with Bar Graphs and Line Graphs for Sales 07:33 Applying Table Calculations: Running Sums and Secondary Percentage of Total Calculations #Tableau #BengaluruCityUniversity #BCUAnalytics #DataVisualization #TableauLab #BusinessAnalytics #BCUMBA #MBAAnalytics #MarketBasketAnalysis #ParetoAnalysis #BusinessIntelligence