Why Is Creative Work Still Undervalued? ft. Tameka Edwards | Four Percent Amplified S2 EP2

Why is creative work still undervalued? In this episode, Sunni sits down with Tameka Edwards to unpack what it really means to be a creative professional in a world that depends on design but doesn't always respect the people behind it. From navigating roles that go unrecognized to understanding why creative labor is consistently underpriced, this conversation gets into the real tensions designers and creatives face every day. If you've ever felt like the most essential person on the team and the most overlooked, this one's for you. 🎧 Listen on Spotify + Apple Podcasts 🔗 Learn more: sunniaesthetics.com 📩 Follow: @sunniaesthetics | @fourpercentamplified Chapters: 0:00 Intro — "That must have been fun to make" 1:30 Meet Tameka Edwards — product manager at the NFL 3:56 From MoMA to the NFL — how the pandemic rerouted her career 6:23 What happens between the brief and launch (what breaks without her) 10:52 Off-season strategy + the NFL's AI content engine 12:24 Quick-fire: favorite teams, snacks, and game-day rituals 13:45 Supporting creatives without pushing pixels 16:03 The most underappreciated role on any team 18:31 From idea to 40 assets in 2 minutes — the gen-AI content system 21:19 Finding the ethics middle ground with AI 22:04 Getting leadership to treat creatives as strategic partners 23:42 Final thoughts + first guest of Season 2 #GraphicDesignCareer #CreativeWorkUndervalued #DesignPodcast #BlackCreatives #WomenInDesign #CreativeDirection #FourPercentAmplified #BIPOCDesigners #DesignIndustry #CreativeEntrepreneur