AI Search 2026: Was wirklich funktioniert – und was nicht

AI Search, GEO – egal, wie man es nennt: Die Frage, wie man es als Unternehmen und Marke in die Antworten von Chatbots schafft, ist aktuell eines der großen und zeitgleich dynamischsten Themen im digitalen Marketing. Malte Landwehr von Peec AI räumt auf der Yellow Stage mit angeblich funktionierenden Hacks auf – und erklärt, was wirklich etwas bringt. AI Search, GEO – no matter what you call it: The question of how companies and brands can make it into chatbot responses is currently one of the biggest and most dynamic topics in digital marketing. On the Yellow Stage, Malte Landwehr from Peec AI debunks supposedly effective hacks and explains what actually delivers results. Subscribe to our OMR YouTube channel: http://bit.ly/OMRyoutube Get your Tickets for OMR27: tickets.omr.com/omr27 --- At OMR, we view ourselves as a platform for industry professionals by industry professionals. We bring together players from every corner of the digital marketing stratosphere: marketing makers with global visionaries, head hunters with prime candidates and information seekers with experts. Our range of products includes the annual OMR Festival with 70,000 visitors in 2026, big-name international speakers, stellar networking opportunities and unique industry insights, our German and English-language blogs, our weekly podcasts, monthly reports, jobs portal, and many more. Welcome to the home of Digital Marketing: omr.com --- OMR Festival: https://moin.omr.com/45bOuHz OMR Daily German: http://bit.ly/OMRdaily OMR Daily English: http://bit.ly/OMRdailyEn OMR Podcast: http://bit.ly/OMRpodcast OMR Jobs & HR https://moin.omr.com/3IpLYnA OMR Education https://moin.omr.com/OMReducation OMR Reviews https://moin.omr.com/OMRreviews OMR Podstars https://moin.omr.com/OMRpodstars OMR Facebook https://moin.omr.com/3pIzgJW OMR Instagram https://moin.omr.com/42Z8afR OMR Twitter https://moin.omr.com/3Ih6Kpj OMR LinkedIn https://moin.omr.com/3pWKDhC OMR XING https://moin.omr.com/3pzALtN