what is UX research?

What is UX research? I explain it from scratch: UI vs UX, why some apps are so confusing, what a UX researcher actually does, the main types and methods, and how to get into the field. I'm doing a master's in human-computer interaction (HCI), so this is my field, explained the way I wish someone had explained it to me. If you're building an app, there's one question to ask before anything else: who is this for, and what do they actually need it for? That question is the heart of UX research. In this video: UI vs UX What UX research is What a UX researcher does, and how it differs from a UX designer Generative vs evaluative, qualitative vs quantitative, behavioural vs attitudinal research Why what people say and what they actually do are often very different Common methods: user interviews, usability tests, surveys, contextual inquiry, diary studies, card sorting, A/B testing UX research on a small budget, and UX research vs user research vs market research AI in UX research, the job market from a student's pov, and how to get into the field CHAPTERS 0:00 UI vs UX: what's the difference? 1:56 What is UX research, and why it matters 2:58 What a UX researcher does 4:07 Types of UX research 7:47 UX research methods (even on a small budget) 9:01 UX research vs user and market research, and AI 10:17 How to get into UX research SOURCES AND FURTHER READING The definition of user experience, Don Norman and Jakob Nielsen (Nielsen Norman Group): https://www.nngroup.com/articles/defi... Don Norman's bio (he was "User Experience Architect" at Apple in the early 1990s): https://www.nngroup.com/people/don-no... When to use which UX research methods (Nielsen Norman Group): https://www.nngroup.com/articles/whic... UX research guide (Maze): https://maze.co/guides/ux-research/ UX research (Interaction Design Foundation): https://ixdf.org/literature/topics/ux... What is a UX researcher (Coursera): https://www.coursera.org/articles/wha... "Good design doesn't start with screens. It starts with people." -   / what-is-ux-research-a-practical-guide-for-...