Bait, Switch, and the Fine Print in Between: The FTC Releases Its Long-Awaited Price Advertising ...

In this episode of Moving the Metal: The Auto Finance Podcast (https://www.troutman.com/podcast/movi...) , hosts Brooke Conkle (https://www.troutman.com/professional...) and Chris Capurso (https://www.troutman.com/professional...) break down the FTC's newly released 14-question FAQ guide on auto price advertising transparency, the follow-up to the agency's "notorious 97" warning letters. They walk through what must be included in an advertised price (and what can be excluded); how document fees and state law requirements interact with FTC rules; the treatment of MSRP, discounts, and leasing processing fees; rules on advertising in-transit vehicles and using representative photos; and the thorny question of who bears responsibility for inaccurate pricing across dealers, third-party advertisers, and OEMs. They close with the FTC's stance on compliance timing and its reliance on consumer and competitor complaints to enforce a level playing field. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com (https://pcm.adswizz.com) for information about our collection and use of personal data for advertising.