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How Kodak Killed Itself With Its Own Invention

Brand x Autopsy

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How Kodak Killed Itself With Its Own Invention

18 просмотров · 10 дн. назад
Brand x Autopsy
18 просмотров · 10 дн. назад
In December 1975, a Kodak engineer built the world's first digital camera. Thirty-six years later, Kodak filed for bankruptcy. This is the story of the three mistakes that destroyed one of the greatest brands in history. Kodak once sold about 90% of the film in the United States. Then it was beaten by the technology it invented. Watch to see how it happened, and what every business can learn from it. SOURCES : FROM THIS ARTICLES IEEE Milestone, Handheld Digital Camera, 1975 U.S. Patent 4,131,919 (Steven Sasson) Steven Sasson Sterling Drug Kodak SEC filing, 1994 (Sterling sale) Kodak DC series Advanced Photo System (Advantix) Kodak Gallery (Ofoto) Kodak 2005 Annual Report dpreview, Kodak's digital sales overtake film CNN Money, Facebook acquires Instagram TechCrunch, Shutterfly buys Kodak Gallery for $23.8 Kodak SEC filing on patent lawsuits CNN Money, Kodak files for bankruptcy Kodak SEC press release, patent sale Fujifilm's transformation Why Kodak died and Fujifilm thrived CREDITS Images: Wikimedia Commons, Library of Congress, Smithsonian National Portrait Gallery, Google Patents, and original graphics. Individual image credits are on their Wikimedia Commons pages. Kodak Brownie photo by Håkan Svensson, CC BY-SA 3.0, via Wikimedia Commons. Music: YouTube Audio Library. DISCLAIMER This video is for educational and commentary purposes only. Some images and screenshots are used for commentary and criticism. This channel is not affiliated with Eastman Kodak Company or any company mentioned. Narration uses an AI-generated voice. Facts are based on the public sources listed above. #Kodak #BusinessHistory #Documentary #kodakhistory #kodakdocumentary #whykodakfailed #howkodakfailed #kodakbankruptcy #fallofkodak #kodakdigitalcamera #firstdigitalcamera #stevesasson #kodakvsfujifilm #kodakinstagram #businessdocumentary #businesscasestudy #companycollapse #disruption #innovator'sdilemma #brandfailure #eastmankodak #kodakmoment #businesshistory #corporatefailure #whathappenedtokodak #kodakstory