Shopify Sessions Don't Match Meta Clicks... What Are You Paying For?

Shopify sessions jumped, but your Meta clicks barely changed. Before treating that spike as wasted ad spend, check whether it appears in your recorded campaign traffic too. Get the free Meta Ads No Orders course: https://freak.marketing/meta-ads-no-o... In this video, I show you how to compare Meta spend and outbound clicks with Shopify sessions attributed to the same campaign. You'll learn how to match reporting periods, check campaign tracking and report filters, and find where the discrepancy appears. The worked example uses a hypothetical jump from 300 to 2,600 total store sessions while recorded campaign traffic stays steady. A traffic spike alone doesn't establish bots, and steady spending doesn't establish good ad performance.