Jerry Lorenzo Talks Creating Solutions, Selling a POV, and Welcoming Change

Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. For the Season 4 premiere, Jeff sits down with Fear of God founder and recent Nike collaborator Jerry Lorenzo. Jerry begins the episode with a deep dive into his collaborative line with Nike, from detailing the process itself, to navigating the sportswear giant’s work culture, and having to develop a Sixth Collection worthy of a Nike sneaker. The Los Angeles-based designer then takes a step back to recount his previous career moves, including his time as a club promoter and working for Kanye West. Along the way, Jerry and Jeff school us on the importance of creating solutions, selling a perspective, overcoming fears, welcoming change, and family. Listen to the episode in full above and keep up with everything HYPEBEAST Radio and subscribe on Apple Podcasts, Soundcloud, Spotify, Stitcher, Overcast or wherever else you enjoy your podcasts. https://hypebeast.com/radio https://podcasts.apple.com/us/podcast... https://open.spotify.com/show/6wzn2tT... https://anchor.fm/businessofhype This episode features references to the following: 2:00 – Sixth Collection and Nike collaboration 8:33 – Nike Basketball & Nike Sportswear 10:40 – Leo Chang for Nike Basketball 11:00 - Nike Sportswear 15:28 – Jerry’s design studio 18:00 – Collaborating luxury and streetwear brands 27:33 – Life Before Fear of God 27:50 – Matt Kemp, Los Angeles Dodgers 29:44 – Details his resume history 32:22 – Jerry Manuel 40:26 – Jared Leto 44:32 – Kanye West 53:49 – Justin Bieber 61:27 – Meek Mill