He Built a $2M Coating Company at 21 and Sold It at 24 — Stone Irvine (StoneLuxe)

Stone Irvine founded StoneLuxe Coatings in Clarkfield, Minnesota (population: tiny) in 2023 at age 21, hit $1M in revenue in his first full year, and sold the company to Endless Poxybilities in December 2025 — at 24. In the first episode of Live Laugh Crush, Alosha Pederson (founder of Endless Poxybilities) sits down with Stone to walk through the whole arc: leaving the company he worked for, working overnights at a hospital to make payroll, rolling out a second crew, buying two properties in year one, the partnership talks that fell apart, the bank deal that died in due diligence, and the owner-financed acquisition that finally closed. This one is for concrete coating and home improvement owners thinking about growth, partnership, or an exit — from both sides of the table. WHAT WE COVER • Why "too rural" is usually a marketing problem, not a market problem • The one-year lag: how EP's mistakes became StoneLuxe's playbook • Year one by the numbers: 1 tech, 2 jobs, 2 crews by June, $1M by December • Where the money actually goes when you double every year (CapEx, trucks, grinders) • Why setting goals in July cost a whole season • Merger vs. outright sale — and how a newborn and deployment orders changed the plan • Why selling a 2-year-old company through a bank almost never works • Creative/owner financing: controlling terms, timeline, and taxes • What Stone wishes he'd done before the sale (books, write-offs, SOPs) • Life after the exit: losing your purpose, and the "grass is greener" trap • Rebranding StoneLuxe to Endless Poxybilities — the customer confusion that forced it • Alosha's plan: partnering with coating companies to build a national home improvement brand CHAPTERS 3:14 Leaving the old company: "too rural" and the aha moment 7:08 Vision and goals (or the lack of them) in year one 10:01 The first job, night shifts at the hospital, and rolling out crew #2 14:11 $1M in year one — and "where'd it all go?" 16:10 How Alosha and Stone met: flake shortage, a borrowed Lavina, and a transmission 19:47 Passing lessons down the line (and the Lars full circle) 25:33 Steak dinner, napkin math, and a deal that stalled 27:20 What changed: a daughter born at 3:53 AM and deployment orders 33:39 Picking the conversation back up — creative financing, closing in December 37:31 The fear of having no purpose 39:03 "One day it was your company, the next day it wasn't" 42:20 Stone's advice: merge and stay on, or move on — don't stay as an employee 45:25 The StoneLuxe rebrand 48:10 The bigger vision: a national brand and 80 people who never did coatings ABOUT LIVE LAUGH CRUSH Alosha Pederson revisits Endless Poxybilities' past, present, and future — the wins, the mistakes, and the people who partnered along the way — for other concrete coating and home improvement company owners who want to grow. Endless Poxybilities — founded in 2022 in Minnesota, growing across multiple markets. CONNECT WITH ENDLESS POXYBILITIES Website: https://www.endlesspoxybilities.com/ Instagram:   / endlesspoxybilitiescc   Facebook: https://www.facebook.com/profile.php?... Have a coating company and want to discuss partnership opportunities? Visit our website to get in touch. #ConcreteCoatings #BusinessGrowth #Entrepreneurship