Leveraging Wikipedia for PR: What Pros Need to Know

Wikipedia. It’s been around for 25+ years. If you work in PR, you’ve probably been asked by a client about Wikipedia pages. The world's most popular free online encyclopedia is more important than ever, in the age of AI-driven search (GEO). After all, it’s one of the top sources that AI-driven search engines pull from. But not every company is a fit for a Wikipedia page. How does the encyclopedia really work? Who qualifies? And why? We’re digging into Wikipedia on the next episode of PR Explored. My guest Jonathan Rick has been working with clients to develop and maintain their presence on Wikipedia for more than 20 years. I hope you can join us live on Thurs., Sept. 17 at noon ET. Bring your Wikipedia questions! Follow Michelle: Website: www.michellegarrett.com LinkedIn: / prstrategist YouTube: / @prisus X/Twitter: https://x.com/PRisUs Michelle's book - B2B PR That Gets Results - is available now About Michelle: Michelle Garrett is a B2B PR consultant, media relations consultant, writer, and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on topics including public relations, communications, marketing, social media, and content. Michelle is repeatedly ranked among the top ten most influential PR professionals. #PublicRelations #PRExplored #PRTips #PRpodcast #PRadvice #earnedmedia #mediarelations #PRconsulting #PR #prandcomms #b2bPR #publicity #corporatecomms #communications #PRConsultant #earnedmediacoverage #mediacoverage #thoughtleadership #pr #smallbusinesspr #smallbiz #publicrelationsprogram #smallbusinessmarketing #publicity #mediaoutreach #marketingtips #B2BPRconsultant #B2Bmarketing #content #ownedmedia #contentwriting #contentcreation #contentmarketing #wikipedia