Amstrad FUMBLED Itself — The £1 Billion Computer Giant That Vanished

In 1988, Amstrad was a one-point-two billion-pound British tech titan, dominating homes with affordable computers and smart packaging. Yet just six years later, the once-mighty giant saw its shares plunge to pennies as lorries returned defective machines by the thousands. This documentary explores how Alan Sugar built an empire on ruthless cost-cutting and all-in-one convenience, only for a critical internal decision to shatter customer trust and unravel a billion-pound legacy from the inside out. Let us know your memories of the Amstrad era in the comments, and don't forget to subscribe for more tech history. amstrad alansugar british techhistory 80scomputers businessfailure retrocomputing businessdocumentary techriseandfall