Understanding 'Chromatic Adaption' - Livestream Cut

A cut from my recent livestream (Tuesday March 4th 2025) where I explained the power of Chromatic Adaption and how, if left unchecked, can wreak havoc on the colours in your images. Although not new, this chromatic adaptation problem is very prominent in LED lighting due to the lack of ambient, neutral light used on set during the shooting process. This lack of baseline natural light can shift our visual perception of colours and cause us to struggle to achieve accurate colours on the day. Here, I cover how I overcome this problem with clients and how we can avoid getting frustrated by this problem in the future. - Tune into the next livestream to be a part of the discussion.