The Rolex Market Is CRACKING... And We've Seen This Before

The Pepsi was discontinued, and its price went down. The Land-Dweller is the strongest Rolex on paper, yet it lost around 42% in a year. And only about a third of current Rolex models trade above retail. In this video we go through five cracks in the Rolex market from the latest Morgan Stanley and WatchCharts report, and why none of this is actually new. From the unwanted Daytonas of the 1960s to the 2022 bubble, Rolex has been here before. What surprised you the most? Tell us in the comments. 🔔 Subscribe to Time Kept for new watch history stories every week. #Rolex #WatchMarket #WatchHistory