IC25: What Is an Insights Newsroom? How Journalism Shapes Better Insights by Candice Walton (Lloyds)

What can insights teams learn from journalism? In this episode of Insights Chats, Candice Walton from Lloyds Banking Group shares how an insight newsroom helps her team sharpen their stories, understand their audience and turn findings into clear recommendations. We explore how to measure the business impact of insights, reach more colleagues through new formats and use AI to free up time for deeper thinking.