Herd Quitter® Minute - Different For All the Right Reasons

Someone recently asked me, "What's different about Pharo Cattle Company®?" Here it is in a nutshell: For over 35 years, Kit Pharo has been selecting seedstock for real-world traits — moderate frame, grass efficiency, calving ease, and fertility. Meanwhile, the status-quo beef industry continues to go in the opposite direction. PCC® is different for all the right reasons.