The Failed Check-In App That Turned Into a Photo Empire

You open Instagram a thousand times a day, but did you know it started out as a failure? Find out how Burbn—a feature-packed check-in app that nobody understood—turned into a photo empire thanks to a bold decision: to strip everything down. We’ll walk you through the full story of Kevin Systrom and Mike Krieger, from the filters and the 2010 launch to Facebook’s $1 billion acquisition after they turned down Twitter. Hit “Subscribe” and tell us in the comments: Would you have sold?