The Notorious Copycat Brand That's Taking Over Asia (Miniso History)

Ever wonder how Miniso started out? In this video, I talk about the history of Miniso, how it copied Uniqlo and Muji, and the business model they're using to grow rapidly in Asia. TIMESTAMPS: 0:00 - Why Miniso is a controversial brand 2:30 - The business model of Miniso 6:05 - The advantage of Miniso over Muji and Uniqlo 9:00 - The downside of being a copycat brand 9:40 - Copycats copying Miniso 10:15 - Mumuso, and blatant copies of other brands' products 11:00 - Miniso today 🍏 Brand Origins is hosted and produced by Chris Garin. ➜ https://chrisgarin.com/ ❤️ Help YouTube recommend my video by leaving a comment and clicking Like 💎🎙️ Listen to Steal This Idea by Brand Origins: A podcast where Chris talks about business ideas: ➜ Spotify: https://spoti.fi/3cExA8V​ ➜ Apple Podcasts: http://tiny.cc/ynmosz​ 👋 💌 SAY HI ➜ Facebook:   / ​   ➜ Instagram:   / garinchris   ➜ Twitter:   / garinchris