How Fujifilm Survived the Digital Era (While Kodak Died) ?

In the year 2000, Fujifilm became the #1 photographic film company in the world. Just 12 years later, its fiercest rival, Kodak, filed for bankruptcy—while Fujifilm achieved record profits. How did one film giant perish while the other successfully transformed itself into a multi-billion-dollar tech, healthcare, and semiconductor powerhouse? In this video, we break down the dramatic business story of Fujifilm and its visionary leader, Shigetak Komori. From secret engineering meetings and breaking down film "layer by layer" like a Lego set, to radical restructuring and pivot into skincare, medical imaging, and microchip materials—discover the crucial difference between selling products vs. mastering core capabilities. TIMESTAMPS / CHAPTERS: 00:00 The Secret Document in Tokyo (2000) 01:03 The Rise of Fuji Photo Film (1934–2001) 02:24 The Warning Signs: A Digital Tsunami Approaches 03:27 "Think Deeply, Act Decisively": Dissecting the Film 06:18 Products vs. Capabilities: The "Lego" Strategy 06:52 Vision 75: Cutting 5,000 Jobs to Save the Future 08:22 Unexpected Pivots: Skincare, Healthcare, and Chips 09:51 Kodak’s Fatal Mistake vs. Fujifilm’s Triumph 11:35 The Ultimate Business Lesson 🔔 Subscribe for more deep dives into iconic business turnarounds, tech history, and corporate strategy! #Fujifilm #Kodak #BusinessStrategy #CaseStudy #TechHistory #BusinessStory #CorporateStrategy