Best practices for a great sign-in experience - Google I/O 2016

Are you losing users at sign-up or sign-in for your app? Google research has found that half of people get stuck on the sign-in screen. Building a secure and usable auth experience is difficult and time-consuming. Google’s Identity Platform provides solutions to these problems drawing on principles derived from years of experience with one of the world’s largest account systems. Whether you are a new developer or already have an existing sign-in system, we can help you maximize conversion. We’ve revamped Google Sign-In, expanded Smart Lock functionality, and overhauled our identity-as-a-service solution. Make use of these products today to keep your most engaged and valuable users signed-in across web, iOS, and Android. Watch more Firebase talks at I/O 2016 here: https://goo.gl/JTH9Fr See all the talks from Google I/O 2016 here: https://goo.gl/olw6kV Subscribe to the brand new Firebase Channel: https://goo.gl/9giPHG - Get started using Firebase today https://goo.gl/gCHr6r #io16 #GoogleIO #GoogleIO2016 #Firebase