What Is SEO? A Simple Guide for Small Businesses

What is SEO, and what does it actually involve for a small business? In this video I explain search engine optimisation in plain English, without the jargon. In this video: 1. What SEO is and why it's called search engine optimisation 2. Technical SEO: making sure your site works for people and search engines 3. On-page SEO: page structure, keywords and content quality 4. Meta titles, meta descriptions and schema, and how much they matter 5. Off-page SEO: backlinks, brand mentions and reviews Read the full article: www.doityourselfdigital.com/what-is-seo/ Chapters: • 00:00 What is SEO? • 00:28 The three areas of SEO • 00:40 Technical SEO • 01:24 On-page SEO: page and site structure • 04:00 On-page SEO: keywords • 05:04 On-page SEO: content quality • 06:57 Meta titles, descriptions and schema • 08:49 Off-page SEO: backlinks • 10:57 Brand mentions • 11:47 Reviews • 12:36 SEO in a nutshell Do It Yourself Digital helps small businesses get found online, with practical, jargon-free guidance you can put into practice yourself: www.doityourselfdigital.com Work with Ben Giddings, Digital Communications Consultant: www.bengiddings.com #SEO #SmallBusiness #DigitalMarketing #DoItYourselfDigital