Sold-Out Suites: Utah State’s Next Premium Hospitality Play

Kyle Pagan sits down with Carter Young, Utah State’s Deputy AD and CRO to talk about the program's next premium hospitality opportunity. They discuss why the school invested in endzone suites, the strategy behind full-suite packages and a potential end-zone club with individual seats, why former football players have emerged as an unexpected source of demand, and explore Utah State’s 100% renewal rate, and why donor loyalty complicates the push toward frictionless online purchasing. 0:00 - Carter Young's Career in Sports Hospitality 4:10 - Investing in Field Level Suites 5:36 - How to Price Premium Experiences 10:02 - 100% Renewals & Customer Experience 16:11 Funding in a New Athletic Era 17:06 - Building Year-Round Revenue 18:48 - What's Premium Hospitality is next at Utah State 20:48 - College Football Playoff's Impact On Hospitality 23:50 - Frictionless Purchasing Follow Us: Subscribe to the Newsletter: https://www.buyingsideline.com/ LinkedIn:   / buying-sideline   Instagram:   / buyingsideline   TikTok:   / buyingsideline   X: https://x.com/buyingsideline