He Survived El Cap, Fought Trafficking & Built a Brand

In this episode of Always Sunday, we sit down with entrepreneur, adventurer, and founder of "The Brand Club" Steve Weigel. From ascending El Capitan and doing back-to-back half Ironmans to undercover anti-trafficking work in Thailand, running Ivy, and building The Brand Club, Steve shares honest stories about purpose, finding identity beyond work, and why real growth only happens when you choose discomfort. In this episode, we talk about: Brand building and creating an ecosystem around people Near-death moments ascending El Capitan and sleeping on the wall Why prevention is just as vital as rescue in humanitarian work The rise and evolution of Ivy Longboards & Adventures Navigating identity loss after leaving a career or losing a job Faith, church culture, and living your values through action Why life is a game of discomfort over outcome Timestamps: 00:00 – Introduction & The Power of Brand Storytelling 04:30 – Back-to-Back Half Ironmans in Converse 06:45 – Ascending El Capitan & A Near-Fatal 2,000-Foot Fall 19:40 – Moving to Thailand & Anti-Trafficking Work 27:30 – The Power of Prevention in Humanitarian Work 31:35 – Building Ivy: Creating Belonging & Adventures 39:05 – The Brand Club & Branding as Becoming 44:00 – Dealing With Job Loss & Shifting Identity Away from Work 58:00 – Faith, Growing Up a Pastor’s Kid & True Community 01:07:40 – Singing Blink-182 & The Value of Choosing Discomfort