Selina Mason: How Masterplanning Creates Long-Term Real Estate Value

How do you plan for real estate value decades before you know how a place will be used? And how can masterplanning create places that remain desirable, resilient and relevant as cities evolve? In this episode of Bricks & More, host Adrian Strittmatter sits down with Selina Mason, Director of Master Planning at Lendlease, to explore how masterplanning can unlock long-term real estate value through urban regeneration, placemaking and community-led design. Drawing on her experience delivering major regeneration projects, including the London 2012 Olympic Park, Selina explains why successful places must balance commercial objectives with social value, sustainability and the needs of the people who use them. Adrian and Selina also explore: Why creating places that people love is fundamental to generating lasting real estate value How community engagement and collaboration can shape better masterplans, with lessons from Elephant Park and Birmingham's Smithfield regeneration Why flexibility is essential to keeping long-term developments viable as markets, priorities and circumstances change How the legacy of the London 2012 Olympics demonstrates the importance of planning for the future, not just the initial development Why connecting developments to their surrounding neighbourhoods can unlock value across entire cities The growing importance of social value, public realm and inclusive design in creating healthier, more sustainable places How climate change, urban mobility and pressure on public space are reshaping the future of masterplanning From the economics of urban regeneration to the challenge of creating places that stand the test of time, this episode explores how thoughtful masterplanning can generate value well beyond individual buildings. Discover why a clear vision, meaningful collaboration and the flexibility to adapt are essential to creating thriving places for generations to come. Timestamps 00:00 Introduction to Bricks & More 12:50 Can you plan for long-term real estate value? 14:31 Why stakeholder engagement matters in masterplanning 17:03 Elephant Park: listening to the community and protecting mature trees 20:23 London’s Olympic Park: why masterplans must evolve 25:13 Flexibility, uncertainty and the challenge of development delays 34:58 What does regeneration really mean? 40:28 ESG, social value and sustainability in real estate 42:52 Birmingham Smithfield: unlocking the potential of urban regeneration 53:50 The future of mobility and public spaces Follow & Catch Up With Us Want more from Bricks & More: Unlocking Real Estate Value? Follow Adrian for more exclusive content, and get in touch with Saentys if you have a destination, real estate, or hospitality project of your own. Follow Adrian Strittmatter: LinkedIn: linkedin.com/in/adrianstrittmatter Follow Bricks & More: https://linktr.ee/bricksandmore Contact Saentys: Website: saentys.com LinkedIn: linkedin.com/company/saentys/ Instagram: instagram.com/saentys/ Follow Selina Mason LinkedIn:   / selina-mason