What Makes a Business Worth More? | Cathy Li

What makes a business worth more? 📈 In this Hudson Connections Speaker Presentation, Junyu “Cathy” Li, CEPA, FSA, of Exit Factor of Fort Lee explains how profitability, normalized EBITDA, valuation multiples, financial reporting, risk, transferability, and early exit preparation influence business value. Cathy also shares why owners should begin preparing clean financials years before a sale or financing event, followed by a focused Q&A with practical guidance for working with buyers and banks. 💼🎯 Presented at the Hudson Connections weekly meeting on September 30, 2026. 🤝 #HudsonConnections #BusinessValuation #ExitPlanning #BusinessOwners #Entrepreneurship