Why CRM & RevOps is the Most Overlooked Skill in GTM Engineering

Grab the course: https://www.unlockgtme.com/revops Join our Unlock GTME community: https://www.unlockgtme.com/ Message Tim with questions about the course:   / timyakubson   Chapters: 0:00 What the unlock CRM and RevOps course actually covers 0:53 Who this course is built for and who it is not for 2:25 Why CRM and RevOps beat cold email as a skill right now 5:38 Inside the course, 25 modules across six parts 6:52 HubSpot vs Attio vs Loxo, three different CRM data philosophies 9:19 Building real implementations, quizzes and finding clients 11:37 Expert calls with certified Clay and CRM implementers 13:40 Pricing, membership options and how to join This is the world's first CRM and RevOps course built specifically for go-to-market teams implementing with Clay.com and modern GTM software. 25 self-paced modules across six parts, three CRMs covered end to end, quizzes and homework after every module, and a certificate at the end. Inside you get a full breakdown of how HubSpot, Attio and Loxo structure their data differently, HubSpot being contact-centric, Loxo job-centric, Attio anchored to no single object, and how to build a proper two-way connection between each one and Clay. We cover primary keys, foreign keys, identity resolution, data governance and solution architecture before you ever touch a CRM, then move into real implementations: inbound lead qualification, lead routing, CRM contact enrichment and signal monitoring across your total addressable market. There are only around 10 people certified by both Clay and HubSpot, two certified by Attio and Clay, and zero certified by Loxo and Clay, which is exactly why these three were chosen. GTM engineer salaries are pushing past $150,000 in the US and UK, and the people earning it are the ones who understand RevOps, not the ones sending better cold emails. No saturated lead gen offer. No three month churn and burn retainers. One skill set that clients stay on for years. Here is everything that is inside. WHO THIS IS FOR: ► In-house teams already using Clay that cannot get it talking to their CRM properly ► Freelancers and agency owners who want to offer RevOps instead of a race-to-the-bottom lead gen offer ► GTM engineers who want to go beyond n8n and Make.com automations into operations-level thinking ► Anyone sitting on a CRM full of workarounds because nobody has scoped it properly WHAT IS INSIDE THE COURSE: ► Part 1: CRM and RevOps fundamentals, primary keys, foreign keys, identity resolution, data governance, solution vs enterprise architecture ► Part 2: Deep dives into HubSpot, Attio and Loxo, theory, full button-by-button tutorials, and two-way Clay connections ► Part 3: Live builds, inbound lead qualification, lead routing, CRM enrichment, TAM signal monitoring ► Part 4: Scoping, productizing and implementing CRM and RevOps projects ► Part 5: How to find clients for CRM and RevOps services ► Quizzes and optional homework after every module, plus a LinkedIn certificate on completion ► A growing library of recorded expert calls with Clay and HubSpot certified implementers ► Live sessions with guests including Jacob Tuwiner and Brian Ber, plus names from the biggest voices in the Clay and CRM space This video covers: CRM and RevOps course,Clay Attio integration,GTM engineering course,how to become a GTM engineer,lead routing automation,learn revops,learn crm software,crm cleaning,clay hubspot integration,gtm offer,crm comparison,crm demo,revops course,crm course,revops training,revops full course #RevOps #ClayCom #GTMEngineer #CRMImplementation #HubSpot #Attio #B2BSales #GoToMarket