Introduction to Email Marketing

This workshop is presented by the CCIDM’s Customer Relationship Management Specialist Andrea Escobar-Vara and focuses on what email marketing entails and how to develop an effective email marketing campaign. The topic is not only of interest for marketing and business students, but for everyone receiving emails. You will learn about the process an email has to go through before it reaches your inbox and how best to retain and engage your email recipients. Timestamps: 0:00 - Introduction and benefits of email marketing 2:35 - How to develop an email marketing campaign 10:14 - Email service providers (ESP) and functions 13:42 - CAN-SPAM Act and best practices 18:20 - Measuring campaign effectiveness, metrics, and resources 25:03 - Q & A Relevant Links: CAN SPAM - https://www.ftc.gov/tips-advice/busin... HubSpot - https://academy.hubspot.com/courses?p... Sendinblue - https://www.sendinblue.com/academy/ Center for Customer Insights and Digital Marketing (CCIDM) Follow us on LinkedIn:   / cpp-ccidm   Follow us on Twitter:   / cpp_ccidm   Visit our website: https://www.cpp.edu/cba/customer-insi... Support Us: https://www.cpp.edu/cba/customer-insi... Contact Us: https://www.cpp.edu/cba/customer-insi... Analytics and Marketing Insights Club (AMI) Connect with us on LinkedIn:   / cpp-ami-club   Follow us on Twitter:   / cpp_ami   Follow us on Instagram:   / cppami   Follow our Facebook Page:   / cppamiclub   Visit our website: https://www.cpp.edu/cba/customer-insi... Contact Us: AMI@cpp.edu This workshop was prepared by the Center for Customer Insights and Digital Marketing at the College of Business Administration at California State Polytechnic University, Pomona. References: Intro and Outro Animation by Patrick Ogaz Music: www.bensound.com