Are We Building the Right Product? | Product Validation for Startups (15 Tests)

Are We Building the Right Product? | Product Validation for Startups (15 Tests) Most startups don’t fail because they can’t build. They fail because they build the wrong thing—too confidently, for too long. In this episode of The Growth Engine, Mike Parsons breaks down 15 practical product-validation tests that remove guesswork from one of the hardest founder questions: “Is this product actually wanted?” Instead of opinions, surveys, or vanity metrics, Mike walks through a system of AI-powered operators designed to generate real evidence—before you scale, fundraise, or double down. You’ll learn how to test: Whether the problem is real and urgent Whether users prefer your solution over real alternatives Whether anyone will actually pay Whether demand, retention, and referrals happen without pushing Whether your business model can scale without burning the founder 🧪 The 15 Product Validation Tests Covered Problem–Solution Fit Problem–Solution Fit Prototype Evidence Preference Signal Willingness-to-Pay User Pull Pain Priority Product–Market Fit Demand Reality Payment Conversion Retention Without Reminders Replacement Behaviour Organic Pull Business Model Fit Unit Economics Reality CAC Traceability Revenue Durability Cost Scaling Integrity Founder Dependency & Load Each test is designed to answer one brutal question: Is this working because the market wants it—or because the founder is forcing it? 🎯 Who This Episode Is For Founders questioning product direction Product leaders stuck in “feature mode” Marketers and RevOps teams asked to scale before fit Anyone tired of guessing and ready for evidence 🔗 Tools & Resources Explore all 15 ProductBooks validation operators here: 👉 https://www.b2bproductbooks.com/ If you’ve ever wondered whether you’re building the right product—this episode gives you the tests to find out before it’s too late.