Bra Fitting After Breast Cancer & Mastectomy | Helen Masters on Better Bras | 400+ Women Helped

Helen Masters has spent 20 years in the lingerie industry — and she's on a mission to fix one of its biggest blind spots: bra fitting for women after breast cancer. In this interview, Helen shares how she founded Better Bras After Breast Cancer, a campaign dedicated to improving bra fitting, education, and standards for breast cancer survivors. From establishing the Better Bras Training Academy to building a platform that's already helped 400+ women, Helen breaks down exactly how real change happens in an industry that often overlooks this community. You'll learn: ✔️ Why bra fitting after breast cancer and mastectomy requires specialized training ✔️ How Helen built a training academy to certify more bra fitters ✔️ What brands and retailers can do to become part of the solution ✔️ Why inclusivity in lingerie still has a long way to go for survivors ✔️ How you can get involved — as a brand, retailer, or bra wearer Helen's story is a powerful reminder that meaningful change can start with something as simple as one bra fitter, one training course, one conversation at a time. 🔗 Connect with Helen Masters & Better Bras After Breast Cancer: Email: helen.masters@puddinglingerie.com Website: www.puddinglingerie.com Instagram: @puddinglingerie 🔗 Connect with Asi Efros: Book a call: https://calendly.com/asiefros-1/30min _____________________________ *Watch other related videos, from the Intimate Talks Interview Series: How Hanky Panky Built a Global Brand | Former CEO Brenda Berger:    • How Hanky Panky Built a Global Brand | For...   Lise Charmel Exclusive: The Legacy, Craftsmanship & Future of Luxury Lingerie:    • Lise Charmel Exclusive: The Legacy, Crafts...   Niki Baratta: The VP Behind Victoria’s Secret Iconic Imagery on Losing Her Job & Rebuilding Her Life:    • Niki Baratta: The VP Behind Victoria’s Sec...   Meet Molly Hopkins: The Woman Behind LiviRae’s "Let Us Lift You Up" Movement    • Meet Molly Hopkins: The Woman Behind LiviR...   The Legacy of Top Drawer Lingerie – Houston’s Iconic Bra-Fitting Boutique - Asi Efros & Dow Hickam:    • The Legacy of Top Drawer Lingerie – Housto...   Running a Successful Lingerie Business - Melissa Thomason of Breakout Bras Shares Her Secrets:    • Running a Successful Lingerie Business - M...   Getting the Most Out of Your Shoot - Intimate Talks - Asi Efros & Stephanie Bordas, Brooklyn Boudoir:    • Getting the Most Out of Your Shoot - Intim...   THE MAGIC OF FLIRT BOUTIQUE - Intimate Talks Interview Series - Asi Efros & Jessica Gerard:    • THE MAGIC OF FLIRT BOUTIQUE - Intimate Tal...   THE ALPHABET STARTS AT “D” - Asi Efros & Jenette Goldstein - Intimate Talks Interview Series: Intimate Talks Interview Series Bra Fitting 101 - Asi Efros with Frederika Zappe - Intimate Talks Interview Series:    • Bra Fitting 101 - Intimate Talks Interview...   _____________________________ Music: Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/stan-town/style-... License code: 9JDXFI1FHJJPPBQC