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Inside Two Brothers India Farms: How Food Is Grown, Priced and Sold

Root Cause и Two Brothers India Farms

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Inside Two Brothers India Farms: How Food Is Grown, Priced and Sold

6 648 просмотров · 3 дня назад
Root Cause и Two Brothers India Farms
6 648 просмотров · 3 дня назад
Why does clean food cost more, and what does food adulteration in India reveal about the real economics of farming? In this episode of Root Cause, Satyajit Hange, Co-Founder of Two Brothers India Farms breaks down the journey from leaving corporate careers for farming to building a ₹100 crore farm-to-brand business. The conversation explores organic farming in India, farmer pricing, food adulteration, sustainable agriculture and why producing real, nutrient-rich food requires a completely different economic model. Satyajit also explains how their ancestral monocrop farm evolved into a mixed food forest, why rebuilding soil health can take years, and how biodiversity, natural farming and regenerative practices can reduce dependence on chemical inputs. The episode also looks at one of the biggest challenges facing farmers: growing better food is not enough unless farmers can sell it at the right price. You’ll also hear about: 1.Why Two Brothers India Farms chose farming over corporate careers 2.The economics behind organic and sustainable farming 3.Why food adulteration becomes a pricing problem 4.How farmers can combine farming with branding and marketing 5.Soil regeneration, biodiversity and mixed food forests 6.Building a scalable business while protecting farmer livelihoods Chapters:- 00:00 – Trailer 02:02 – Why Sustainable Farming Matters 03:59 – Inside the Food Forest 07:31 – Growing Up Between City and Farm 13:12 – How Farming Changed His Health 18:43 – Two Brothers and Family 22:17 – Rebuilding Damaged Soil 30:19 – Can Small Farms Go Sustainable 34:45 – Designing a Food Forest 44:59 – Why Farming Needs Marketing 46:20 – Farmer First, Brand Second 55:43 – Business Growth vs Simple Living 01:00:37 – Money, Ambition and Enough 01:06:41 – The Two Brothers Journey 01:07:38 – The Papaya Rejection 01:08:59 – How Two Brothers India Farm Was Born 01:12:16 – What Is Real Food 01:16:01 – Is Good Food Only for the Rich 01:22:13 – How Farmers Can Sell Directly 01:25:21 – Scaling Through Farmer Networks 01:28:57 – Water Scarcity and Farming 01:33:12 – Native Crops and Less Water 01:37:24 – Returning to Ancient Farming 01:38:58 – Restoring Dignity to Farmers 01:40:32 – Conclusion This is a conversation about the future of Indian agriculture, the true cost of good food and whether farming can become both environmentally sustainable and financially rewarding. More About Two Brothers India Farms Satyajit and Ajinkya Hange are not just building a food brand, but rethinking the relationship between farmers, consumers and the land. If you’re interested in clean food, sustainable farming, conscious entrepreneurship and building businesses with purpose, this conversation offers a grounded perspective on what that can look like in practice. 🌱 📸 Instagram – Two Brothers India Farms   / twobrothersindiafarms   🌐 Website https://twobrothersindiashop.com/ ▶️ YouTube    / @twobrothersindiafarms   📸 Connect with Satyajit Hange on Instagram   / satyajit.farmer   About The Root Cause Podcast 🎙️ Root Cause – A Podcast by Neil & Momo Productions! 🌍💚 Root Cause dives deep into the environmental challenges we face and the inspiring solutions that can help heal our world. From regenerative farming and sustainable agriculture to climate activism and conscious living, we explore the real root causes behind environmental problems and the people working to create practical solutions. To Know More, Follow Us at: Instagram:   / neilandmomo     / root.cause.podcast   Facebook:   / neilmomo-100080335239047   Website: https://www.neilandmomo.com PR • Collaborations • Media • Partnerships 📩 root.cause@neilandmomo.com | +91 7021829168